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目的
Purpose
本競賽旨在徵選優良的政大International MBA形象短片，並透過行銷媒介傳播，提高政大International MBA品牌識別度及能見度。
The purpose of this competition is to produce short films promoting the brand image of NCCU IMBA.
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參賽者資格
Participant’s Qualification
參賽者須年滿20歲，不限國籍。Participations have to be older than 20 years old. There is no limitation on nationality.
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設計主題
Design Themes
短片需要能夠傳達政大IMBA的核心價值與特色。The short film should deliver the core value and features of NCCU IMBA.
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設計大賞 Design Awards
第1名 獲得獎金新台幣三萬元 First Prize NT$30,000
第2名 獲得獎金新台幣兩萬元 Second Prize NT$20,000 第3名 獲得獎金新台幣一萬元 Third Prize NT$10,000 佳作 四名每件作品新台幣五千元 Merit Prize NT$5,000/each work ** 經評審委員討論後，各獎項得從缺，或不足額入選。
The judges could decide not to grant the award if the standard is not met. |
設計大賞評分標準 Grading |
整體設計 Overall Design
(1) 作品是否能有效地傳達政大IMBA的特色(40%)
(2) 作品的視覺效果(15%) (3) 作品的創意性(15%) The overall design’s score is based on the following items: the effectiveness of delivering the brand image of NCCU IMBA (40%), visual effect (15%), and creativity (15%) |
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網路人氣 Internet Popularity
網路人氣評斷標準為短片在NCCU IMBA Youtube頻道以及Facebook粉絲頁的點閱率。
Internet popularity is based on the click through rate (viewing rate) of the video on Youtube and Facebook. |
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投稿方式與步驟 Online Submission Procedure
參賽者透過Google收件表單，上傳投稿作品。
Participants submit the file of the video via Google Form.  |
投稿作品尺寸 Size of Submitted Work
短片的長度在三分鐘以內。
The length of short film is no more than three minutes.
投稿作品必須遵從著作權法。獲獎作品之版權及所有權屬主辦單位所有，主辦單位有出版、展覽及其他非營利使用之權利，均不另予通知及另外致酬。
Submitted works should not violate copyright law. Both copyright and ownership of submitted work belong to NCCU IMBA. NCCU IMBA has the right to publish it or exhibit it for a non-profit purpose without a further notice and extra payment.
The length of short film is no more than three minutes.
投稿作品必須遵從著作權法。獲獎作品之版權及所有權屬主辦單位所有，主辦單位有出版、展覽及其他非營利使用之權利，均不另予通知及另外致酬。
Submitted works should not violate copyright law. Both copyright and ownership of submitted work belong to NCCU IMBA. NCCU IMBA has the right to publish it or exhibit it for a non-profit purpose without a further notice and extra payment.
投稿截止時間 Submission Deadline
十月二十三日下午五點
17PM, 10/23
17PM, 10/23
作品網路人氣期間 Internet Popularity Period
十月二十四日 - 十月三十一日
10/24 - 10/31
10/24 - 10/31
競賽結果公布 Result Announcement
十一月一日
11/1
11/1
競賽聯絡諮詢方式 Contact Person
Nccuimba2001@gmail.com
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